Inaugura un nuovo stile degli esterni, funzionale alla valorizzazione della ricerca sull’efficienza aerodinamica nei modelli del futuro, la DS Aero Sport Lounge, SUV elettrico di grandi dimensioni atteso al debutto al Salone di Ginevra 2020 e anticipato oggi dalle prime foto ufficiali.

Un modello inedito che si inserisce nel profondo processo di elettrificazione portato avanti dal brand francese, iniziato con la DS 3 Crossback E-Tense - la versione a emissioni zero del piccolo crossover, e continuato con la DS 7 Crossback plug-in.

Premium e minimal

Lo stile è completamente inedito e pur mantenendo alcuni stilemi del brand, come le DS wings luminose ai lati del paraurti anteriore, evolve in chiave "tagliente" e spigolosa le linee della carrozzeria. Una carrozzeria da SUV coupé, poggiato su grossi cerchi da 23", che ha nella coda rigonfiata il suo aspetto più particolare.

Fotogallery: DS Aero Sport Lounge

La grande novità della DS Aero Sport Lounge è però in abitacolo, dove gli schermi lasciano il posto a materiali più semplici lavorati in maniera artigianale come paglia, lavorata specificamente per l’abitacolo della concept DS per darle un feedback setoso al tatto, assieme riflessi cangianti. La vernice a base di silice naturale , inoltre, rende la paglia resistente al calore e impermeabile

La presenza di materiali eco friendly non lascia fuori la tecnologia, anzi. I classici schermi e monitor sono sostituiti da proiettori che mostrano solo le informazioni necessarie in quel determinato momento, lasciando a un head up display evoluto il compito di mostrare le classiche informazioni al guidatore.


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Altra novità è l'esperienza di gestione dei comandi tramite un bracciolo centrale e tecnologia no contact sviluppata assieme a un laboratorio con sede nella Silicon Valley. In pratica l'elemento tra i 2 sedili, grazie a particolari sensori, riconosce i movimenti delle mani e restituisce feedback tattili, come se si stesse agendo su pulsanti fisici, dando la sensazione di toccare forme e texture. 

Potenza da super sportiva

Il power train è basato su quello usato dalla monoposto Techeetah Formula E e il motore da 500 kW (680 CV) è collegato a una batteria di nuova generazione da 110 kWh posta sotto al pianale, per un’autonomia superiore a 650 km.

Questa tecnologia ereditata dai titoli conquistati nella Formula E garantisce numeri eccezionali, se si considera che bastano solo 2,8 secondi per passare da 0 a 100 km/h.

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  • AERO SPORT LOUNGE (proper name): creation of DS Automobiles, which inaugurates a new vehicle silhouette, intended to enhance aerodynamic efficiency as a vector of avant-garde and desirability.
  • DS AERO SPORT LOUNGE pushes the limits of the luxury car into a world that’s high-tech and sophisticated, where the instrument display is discarded to make room for high quality materials.
  • Straw marquetry, satin cotton and illuminated three-dimensional weaving, all new expertise that is part of our Future Craft philosophy and makes its first appearance in the cockpit.

A breath of innovation

A high seating position, great visibility and First-Class comfort to which you can add aerodynamic and technical efficiency and an extraordinary design… The character of DS AERO SPORT LOUNGE is unique. It answers a very contemporary problem: how the latest in efficiency can exist without giving up character and strong design.

New legislation decrees a redefinition of the shape and environmental impact of every vehicle. DS AERO SPORT LOUNGE is a unique answer to a variety of problems.

With DS AERO SPORT LOUNGE, DS Automobiles is bringing a new shape of car to life. Welcoming as well as distinguished, restrained as well as generous, intelligent as well as poetic, this concept car previews our future. Through its proportions and body shape, DS AERO SPORT LOUNGE directs the airflow to optimise aerodynamic efficiency. Its length (5.00 metres) and its steeply raked roof line reduce drag and the air is directed from the front grille to the side aero details by passing through large 23 inch wheels their design shape being influenced by the air.

The outline is characterised by the signature E-TENSE lighting, symbolic of the 500Kw (680hp) electric motor linked to a 110kWh new generation battery located in the floor for a range greater than 650km. This technology, a legacy of the titles won in Formula E, gives breath-taking acceleration from 0 to 100kph in just 2.8 seconds.

The grille becomes a screen around the badge and illuminated DS AUTOMOBILES lettering. There are hidden eyes behind the composite material’s window: sensors read the road and feed computers with terabytes of information. On either side, DS MATRIX LED VISION projector headlights are joined by daytime running lights and DS LIGHT VEIL, illuminated sheets that preview the future DS signature.

Advanced technology: performance inherited from Formula E

The first premium brand to take part in Formula E, DS Automobiles was named champion with Jean-Éric Vergne (Drivers) and DS TECHEETAH (Teams). Taking part in Formula E is key to accelerating research and development into the electric vehicles that are revolutionising the car industry. In four seasons, the race wins and titles achieved, against the strongest competition ever seen in an FIA-certified championship, have enabled the Brand to enrich its expertise in electrification. DS AERO SPORT LOUNGE draws from this knowledge.

Travel becomes art

The automotive revolution is also underway in cockpits. Using its history and reference points, DS Automobiles has reinvented the interior to create a machine to travel in. Screens, which play a prominent part in most concept and production cars, are no longer at the forefront.

In front of the occupants, two wide strips create a suspended shape. The lower strip, clad in satin cotton, displays information projected from the top strip. The surface is brought to life with the necessary elements of navigation or finding and sharing new types of infotainment. The fusion of information and entertainment comes into its own by doing away with the constraints of touchpads.

On either side, the screens provide digital mirrors and the group of controls needed for configuration and comfort. As in a first-class setting, each occupant has their own screen. The elements necessary for driving are projected onto the windscreen with augmented reality.

Between the seats, the central armrest acts as a guide. It reads, interprets and answers every hand gesture. As a result of a technical partnership with Ultraleap, a scale-up based in the US, DS AERO SPORT LOUNGE previews future interactions in cockpits. By combining hand tracking and mid-air haptics the hand makes a gesture and receives a sensory answer. Sensors detect each movement and tiny ultrasound speakers pulse a haptic response to know you are engaged.

Continuously simplified for greater peace of mind, methods of interacting with the environment are a difficult balance, from a world that’s totally online to a desire to disconnect. DS AERO SPORT LOUNGE distorts time. The ratio of time varies depending on whether you want to concentrate on driving, having fun or endlessly travelling.

IRIS, DS AERO SPORT LOUNGE’s artificial intelligence, is situated at the centre of the dashboard to control everything with simple conversation.

Advanced technology: ultrasound

In a world that is increasingly removing the barrier separating real and virtual, it’s becoming possible to control programs with no contact but still keeping the sensation of touch. Developed with the cooperation of Ultraleap, the infotainment system’s haptic control technology is unique.

With the development of intelligent, three-dimensional ultrasound, you feel like you’re touching shapes and textures in a completely empty space. This augmented gesture control creates strong natural tactile feedback which enables interaction that’s as simple as magic.

The combination of French luxury savoir-faire and new quality materials gives rise to Future Craft

The strip of the dashboard and the back of the seats are clad with straw marquetry. This engineered material represents a perfect combination between luxury craftsmanship and the desire to work towards sustainability. Straw, a common and economical material, becomes a symbol of quality through the unique expertise of a Parisian craftsman.

The large seats are adorned with satin cotton around high-density mousse technology that brings comfort to the fore. The surface is extremely smooth due to a very fine weave which gives it incomparable strength and softness.

In the doors, a fabric technique of plaited three-material microfibre has multiple transparent strands within it, bringing ambient light into the cockpit. The unique plaiting, the sign of an incredible craftsman, combines art and technology.

Craft: straw marquetry

That most humble material, straw, has become a luxury component. Drawn from 17th Century techniques, this tradition takes a prominent place in decorative art courtesy of the Lison de Caunes atelier. Made bespoke for the cockpit of DS AERO SPORT LOUNGE, rye straw sparkles through its silky touch and shimmering reflections. The raw material is plentiful and natural. Grown and harvested the old-fashioned way in Burgundy, it is then dried and coloured before being split, stem by stem, according to an ancient technique in order to be glued on its flat side and flattened at the fold on its support. The natural silica varnish on the straw makes it heat resistant and waterproof.

Thierry Metroz, Design director DS Automobiles

DS AERO SPORT LOUNGE is a manifesto intended to illustrate the buzzword ‘sustainable’. It is a clear willingness to offer luxury while still thinking about our environmental footprint: the quality of sustainability. DS AERO SPORT LOUNGE illustrates the opening of a new era for the car. An amazing pathway is opening for us to transform new limitations into opportunities to make cars that are more and more charismatic. For this concept car, which is a prelude to our next creations, we have opted for solutions that are avant-garde and high technology in which the purely technical element is concealed for the benefit of the beauty. In the cockpit, we have chosen to work with unexpected materials, hand crafted with simple, pure lines, expressing a new kind of tranquillity.”

Béatrice Foucher, CEO DS Automobiles

“DS Automobiles is in the position of challenger. The Brand enjoys a unique history and expertise to shake up the rules of the car industry. If we present a concept bearing a new bodywork shape and with an interior in materials as original as they are luxurious with a firm commitment, it’s because our projects in the field are already very advanced. Our growth shows that our customers are looking for this expertise and technology. It’s the reason DS Automobiles exists. Make a date over the coming months.”